6. Designing for the Wrong Medium

The first decision you should make when you are starting on artwork is where it will be appearing. Whether it will be used on social media, on your website, or printed in a magazine can make a big difference in how you should be creating your design. For example, if your design will be printed, you will need to use CMYK color mode which stands for cyan, magenta, yellow, and key (black) which is used for four-color process printing. If it is going to appear on a digital screen (tv, computer, phone, or tablet) it should be created in RGB, which stands for red, green, and blue – the colors of light screens use to display a range of colors. If you created a design in one format and printed or published it in the other it would look completely different because the colors wouldn’t translate!

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