In graphic design, hierarchy is how a piece is organized so the audience knows which elements are the most important and how their eyes should move over the piece. When looking at the pieces above, the flow of the flyer on the left is easy for the eye to navigate and ensures your audience can find the most important information right away. While the flyer on the right has the eye jumping around looking for the important information. Hierarchy is the top design technique that ranks the importance of your information. Whenever you’re creating a new design there is typically one general message you want to communicate. Whether you’re communicating a sale, upcoming event, or new blog post, how you create hierarchy in your design will dictate what your audience takes away from your design. Hierarchy doesn’t just have to be font size or placement, you can also create effective hierarchy through colors, graphic elements, or the weight of the fonts you use.