4. Choosing the Wrong Colors

Similar to using too many fonts, choosing too many colors or choosing the wrong colors can also make a design ineffective. It can be distracting to use too many bold colors in one piece. In the example above, the bright colors on the right side make the logo appear less clear and harder to read than the logo on the left that uses contrasting colors. So when creating new branding for your company or a new artwork, it’s important to start by creating a color palette. Each color palette you create should include both primary colors and secondary colors. Test your fonts along with these colors to make sure that text is legible whether standing alone or sitting on top of other elements.

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